Response Tracking

Part of running a successful marketing campaign is knowing where your top responders are and where you need to make cuts. Response tracking allows you to see who responded, what offers they responded to, and where the most responders are.

D2K runs response tracking 2 weeks after an initial campaign ends to give you, the client, a thorough look at your market. This will allow you to re-mail offers to non-responders in specific FICO ranges or market areas to increase your loans booked and lower your acquisition costs for the campaign.

Direct Mail Campaign  |  Performance Tracking  |  Response Tracking |  MLA  |  Data Processing