Performance & rESPONSE Tracking
Performance tracking is vital to your business’s long-term success by highlighting trends and top performers as well as presenting hidden potential and substandard areas. D2K has the tools needed to review loan performance over time and create comprehensive reports to show your success and weakness. Based on the findings, we will customize your campaign criteria to ensure you are getting the best return on investment.
Knowing your successes and weaknesses are imperative to the growth and potential of your business.
Part of running a successful marketing campaign is knowing where your top responders are and where you need to make cuts. Response tracking allows you to see who responded, what offers they responded to, and where the most responders are. D2K runs response tracking 2 weeks after an initial campaign ends to give you, the client, a thorough look at your market. This will allow you to re-mail offers to non-responders in specific FICO ranges or market areas to increase your loans booked and lower your acquisition costs for the campaign.